Three looks. Three models. Three locations. One very hot day.
For their summer collection, Scotch & Soda wanted to do more than just show off the clothes — they wanted to root the campaign in the heart of the city.
The brief? A fully localized shoot that captured the energy, contrast, and character of Dubai. We delivered with a one-day production that moved across three iconic backdrops: a sun-soaked shoot on Kite Beach, sleek rooftop views along Sheikh Zayed Road, and golden-hour glamour from The View at Palm Jumeirah.
From fast-paced location shifts to styling and shot direction, we handled the full production from start to finish — giving the global brand a distinctly local feel.
The result? A summer campaign that felt as fresh as the collection itself — effortless, editorial, and unmistakably Dubai.