A bold new flavor. A wilder crew to match. Pepsi Wild Cherry.
Pepsi’s Wild Cherry Zero Sugar flavor needed a bold entrance — and what better way than with a crew as wild as the drink itself?
Enter the Wild Cherry Crew: Nasser Eats, Hala Owais, DJ Liutik, and Youcef Benyezzar — four creators, each handpicked for their energy, individuality, and cultural relevance. That’s where we came in. We handled the full influencer sourcing process: scouting the right talent, building the shortlist, and locking in the final lineup.
From high-energy entertainers to niche internet icons, we curated a cast that matched the campaign’s bold, no-sugar, all-attitude vibe. While Pepsi led the production, we made sure the faces of the launch were unforgettable — and impossible to scroll past.