Mascots. Noodles. Chaos.
In a good way.
In a category dominated by legacy brands, More Than needed to show up differently — not just as a healthy alternative, but as the cool new name in noodles.
Our approach? Build a brand people actually wanted to follow. We created a scroll-stopping feed filled with snackable videos, punchy visuals, and culturally aware moments that leaned more into chaos and humor than clean eating and wellness.
While other brands played it safe, we gave More Than a voice that was bold, fun, and impossible to ignore — making them stand out not just on shelves, but all over social.